Why Entrepreneurs Make the Best PR Strategists
Working with a PR pro or agency is vital to increasing the awareness of your brand, winning media opportunities and gaining deeper insights into your clients and customers. Here’s why working with a PR entrepreneur will enhance your communications and marketing strategy.
Today’s PR pros are trained to have a diverse skill set including research, strategy, metrics analysis and communication tactics. PR pros who have started their own consulting practice or agency have all these skills, plus a deeper understanding of what it takes to be successful in business. They are entrepreneurs who know how to solve problems, are forward thinking and know when to take strategic risks.
PR entrepreneurs understand what it takes to build something new
When I began my own business, I saw an opportunity to build something new, offer innovative ways to exceed client needs and apply everything I know to be the ingredients for PR strategy success to my own company. Not only have these insights and skills helped expand and strengthen my own business, but I also bring my experience, learnings and talent to the clients I serve. PR entrepreneurs are the best equipped to understand the complete game plan you have for your business, and work with you to develop communication tactics that will deliver the ROI you are looking for.
PR entrepreneurs know how vital relationship building is
Most companies know when they need PR or marketing help, but they don’t know who the best PR strategist is when they need them. Make working with a PR entrepreneur who has started their own firm one of your top choices. They know how vital relationship building is to expanding your business, connecting with your clients and making the right media contacts to increasing brand awareness. PR entrepreneurs are relationship builders – they have what it takes to write messages that resonate and get media pitches in front of journalists.
PR entrepreneurs aren’t afraid of risk
Being in business is risky, even if your approach is conservative. PR entrepreneurs understand what it takes to embrace risk and they don’t shy away from communication tactics that will grab people’s attention. Today, especially on social media, there is so much noise it can be hard to stand out from the crowd. A PR pro with an entrepreneurial background, will see when it pays to take a different path, and can design media and communication tactics so that your brand is recognizable and memorable. PR entrepreneurs are trailblazers – the exact type of professional you want to lead your next brand strategy.
Are you an entrepreneur or have you worked closely with one? I’d love to know what skills you think are required to succeed as an entrepreneur. Leave a comment below.